Pat your meat dry with paper towels to help the rub stick better.
Generously coat steaks, brisket, pork chops, or ribs for full, even coverage and bold flavor.
Let it rest for at least 30 minutes before cooking so the rich, coffee-infused spices can deeply season the meat.
Perfect for grilling or smoking beef and pork, especially fattier cuts that benefit from its balanced, robust profile.
