Pat your meat dry with paper towels to help the seasoning stick better.
Apply a binder like oil or mustard, then generously coat the meat, making sure to get into every crevice for maximum flavor.
Let it rest for at least 30 minutes before cooking to allow the bold flavors to soak in. For even deeper flavor, marinate overnight in the refrigerator.
Perfect for grilling, smoking, or roasting to achieve that classic, irresistible Texan BBQ result.
